9. The material world will not bring you true happiness. My generation was taught to think that happiness and success come from consumption. Materialism doesn’t bring you happiness. The media keeps feeding our need to buy more (appealing to our inner lizard of lack) and then we end up in our 50s or 60s with too much stuff and chained to The Man. We ask ourselves, “Is this all there is?” I am not saying that having abundance is a bad thing. What I am saying is that it is not the answer to happiness.