But when we honestly study our own lives, we can clearly isolate various episodes of how this tendency [the compulsion each of us has to be the most significant and the most important] manifests itself in our personality, either covertly or explicitly. The events can range from simple conversations on which football team is the best to intense debates in boardrooms on the next important decision for the organization. What’s worse is that the ego blinds us from seeing its own ploy, the ultimate of which is rationalized excuses for avoiding honest introspection and admittance.
This is a very interesting article by Ramnath Subramanian: The Bhagavad Gita and the Problem of the Ego. The post discusses the great need for everyone (ALL of us!) to be introspective, and be open to our own flaws and our egos. And that our egos (often subconsciously) block us from truth and progress.